Responsibilities:

• Establish and sustain robust relationships with channel partners, such as distributors, resellers, and other vital stakeholders.
• Work with partners to create and execute joint marketing initiatives and incentives to generate demand and boost sales.
• Train and assist channel partners to ensure they are well-versed in our products or services and can effectively market and sell them.
• Evaluate and provide feedback on partner performance and suggest areas for improvement.
• Discover new channel partners and assess their potential to contribute to our sales objectives and market penetration.
• Coordinate with internal teams, including sales, marketing, and product development, to ensure consistency and efficiency of channel strategies.
• Keep abreast of industry developments, competitive dynamics, and market conditions to identify new opportunities and potential threats.
• Oversee partner contracts, agreements, and rewards to ensure adherence and optimize partner satisfaction and performance.
• Measure and report on key performance indicators, such as revenue goals, partner sales results, and market trends.
• Update and present to senior management on channel partner operations, outcomes, and growth prospects.